Table of Contents
Introduction
How I Work With Founders
What You Get
Pricing
Process & Expectations
Client Testimonials
Case Studies
FAQ
Ready To Get Started?
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👋
Welcome! You likely found me through LinkedIn or my portfolio.
✅ Saw my work
✅ Liked what you saw
→ Let's discuss how we'd work together
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Questions? Book a 15-min discovery call below.
Embedded Product Design for Pre-Seed & Seed Startups
I design products from 0→1—turning ambiguous ideas into testable prototypes, new features, and scalable design systems. Whether you're a pre-seed founder with an MVP idea or a seed-stage startup optimizing for growth, I bring strategic thinking and fast execution without the $150K+ cost of a full-time hire.
What does Embedded Design Mean?
How I Work With Founders
Three-Phase Framework
Phase 1: Discovery & Onboarding (Week 1-2)
- What: Deep dive into your product, users, technical constraints, and business goals
- My work: Product audit, competitive analysis, user research synthesis
- Deliverable: Design strategy document + proposed focus areas for first 30 days
- Your time commitment: 3-4 hours (mostly listening, some detailed technical questions)
Phase 2: Core Execution (Week 3-8)
- What: Design work on your highest-leverage problems (onboarding, core flow, conversion bottlenecks, etc.)
- My work: Iterative design, user testing, design system foundation
- Deliverables: Prototypes, interaction patterns, design standards
- Your time commitment: 2-3 hours/week for reviews and feedback
Phase 3: Scale & Iteration (Ongoing)*
If monthly plan was selected
- What: Support new features, maintain design consistency, mentor junior designers
- My work: Rapid design cycles, design system expansion, strategic guidance
- Deliverables: New features, design system updates, design reviews, updated documentation
- Your time commitment: 1-2 hours/week for strategic check-ins
Design Philosophy
“Clarity over beauty. Speed over perfection. Strategy over pixels.”
I design for outcomes, not aesthetics. Every design decision connects to a business goal or user need.
WHAT YOU GET
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Design Sprint: Problem-Solving
A focused 2-3 week engagement to either design your MVP from scratch OR solve one specific design problem. You get senior-level design thinking and execution without ongoing commitment.
→ View Pricing
Perfect for:
- You have a launched product with ONE specific problem to solve
- You need a tactical fix fast (2-3 weeks, not months)
- You're not ready for ongoing partnership yet
- You want to "test drive" working together before committing to retainer
- You have a clear, well-defined problem (e.g., "onboarding has 60% drop-off")
- You want to solve it properly but can't commit to a full embedded partnership
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OR
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Embedded Design Services
An ongoing partnership where I work embedded in your team, handling both new feature design (0→1) and optimization work. I integrate into your workflow, contribute strategically to product decisions, and execute design work at startup speed.
→ View Pricing
Perfect for:
- You're moving from MVP → product-market fit (validation to scaling)
- You have ongoing design needs (not just one problem)
- You need both strategic thinking and design execution
- You want a dedicated partner who understands your product deeply
- You're raising seed funding and need continuous product improvement
- You prefer monthly flexibility (can adjust or pause with 30 days notice)
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OR
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MVP Design Package: 0→1 Product Design
Complete product design from concept to launch-ready prototype—perfect for pre-seed founders.
→ View Pricing
Perfect for:
- You have an idea but no product designed yet
- You're launching a new product vertical from scratch
- You're post-funding and ready to invest in proper design
*Subject to application and product fit
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What Happens Weekly
Weekly Timeline
PRICING
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1️⃣
Design Sprint: Problem-Solving
$4,500 (one-time)
What’s included:
- 40-50 hours total (~compressed 2-3 weeks)
- Complete solution from research to tested prototype
- One focused problem solved end-to-end
- 3-5 day turnaround on design iterations
- Kickoff call + final presentation call
- 30-day post-project email support
- All design files in Figma + implementation documentation
Best for: Solving one specific design challenge, fast delivery, no ongoing commitment
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2️⃣
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3️⃣
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4️⃣
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Price Comparison
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Add-On Services
(Available à la carte)